Title 2

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Inspirational Basics – Ya Digg

“It’s through mistakes..."
“It’s through mistakes that you actually can grow. You have to get bad in order to get good.” – Paula Scher
Paula Scher, a partner at Pentagram, is an identity designer known for her bold use of street typography, particularly for projects concerning The Public theater, the Museum of Modern Art, and the Windows 8 logo
“If no one hates it...."
“If no one hates it, no one really loves it.” – Jessica Walsh
The other half of Sagmeister & Walsh (made partner at the tender age of 25), Jessica Walsh started her career interning at Pentagram under Paula Scher and has contributed work for Levi’s, Adobe, and Print magazine.
“There are three responses to..."
“There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.” – Milton Glaser

Milton Glaser is a longtime famed graphic designer and cofounder of New York magazine. His iconic designs include DC Comics’ logo, Obama’s 2009 campaign poster, and the I ❤ NY logo.
“I’ve never had a problem with..."
“I’ve never had a problem with a dumb client. There is no such thing as a bad client. Part of our job is to do good work and get the client to accept it.” – Bob Gill
Bob Gill is a longtime illustrator for magazines Glamour, Esquire, Fortune and the cofounder of F/F/G which later became design powerhouse Pentagram.
“If you can properly define the..."
“If you can properly define the problem, then you’ve already defined the solution as well.” – Chip Kidd
Chip Kidd is the associate art director at Knopf and a prolific book cover designer, having worked on everything from classic graphic novels to Jurassic Park.