The main strategy is to keep users engaged and wanting to explore the site as if they were exploring La Jolla on their own. We wanted to bring the areas of the site to life as if navigating a map.
Another goal of ours was to ensure a low bounce rate, this was done with elements on the page meant to redirect a user who had made it a certain amount down the page.
Lastly, in a very nerdy way, the structural organization of the menu and the backend is beautiful. enough said.