The main strategy is to keep users engaged and wanting to explore the site as if they were exploring La Jolla on their own. We wanted to bring the areas of the site to life as if navigating a map.
Another goal of ours was to ensure a low bounce rate, this was done with elements on the page meant to redirect a user who had made it a certain amount down the page.
Lastly, in a very nerdy way, the structural organization of the menu and the backend is beautiful. enough said.
The challenge was to define a target audience for two locations and determine the best method for outreach. One target audience is young professionals to promote dining in the evenings and during happy hour. The second target audience is families to promote dining on the weekend and bringing larger groups of people. In addition, we strived to raise awareness for the brand on social media. The Result, 71 Instagram stories and 13 Yelp Reviews. In addition to the audience reach and engagement, our influencers drove 346 users to the website in April with 339 of those users being new users.
Stable. Secure. Scrupulous.
Engineering must be exact. Software, mobile, and web apps need to work flawlessly every time, for every user, in myriad situations. We integrate engineering strategy at the outset of your project in order to assess scope, technical requirements, approach, and feasibility. Doing this not only builds trust, it positions your custom applications to prove value year after year.
Every brand has a story to tell. And the more intoxicating the story, the more engagement and loyalty you get from your audience. So we help craft a brand story that’s authentic, relevant and unique. One which flows in a way that stirs up emotions and solidifies connections across a myriad of touchpoints. Becoming the embodiment of the brand that’s emboldened to endure over time. Our Graphics Designers are not to shabby as well.
Success in social media is largely measured by audience engagement. To achieve high engagement, we recommend that businesses be in constant interaction with their following across all major platforms. All published content and creative should motivate followers to visit your website to learn more about your brand message. Once followers understand your brand story, there is greater potential for them to become your customer.
