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Inspirational Basics – Ya Digg
  • “It’s through mistakes..."

    “It’s through mistakes that you actually can grow. You have to get bad in order to get good.” – Paula Scher
    Paula Scher, a partner at Pentagram, is an identity designer known for her bold use of street typography, particularly for projects concerning The Public theater, the Museum of Modern Art, and the Windows 8 logo

  • “If no one hates it...."

    “If no one hates it, no one really loves it.” – Jessica Walsh
    The other half of Sagmeister & Walsh (made partner at the tender age of 25), Jessica Walsh started her career interning at Pentagram under Paula Scher and has contributed work for Levi’s, Adobe, and Print magazine.

  • “There are three responses to..."

    “There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.” – Milton Glaser

    Milton Glaser is a longtime famed graphic designer and cofounder of New York magazine. His iconic designs include DC Comics’ logo, Obama’s 2009 campaign poster, and the I ❤ NY logo.

  • “I’ve never had a problem with..."

    “I’ve never had a problem with a dumb client. There is no such thing as a bad client. Part of our job is to do good work and get the client to accept it.” – Bob Gill
    Bob Gill is a longtime illustrator for magazines Glamour, Esquire, Fortune and the cofounder of F/F/G which later became design powerhouse Pentagram.

  • “If you can properly define the..."

    “If you can properly define the problem, then you’ve already defined the solution as well.” – Chip Kidd
    Chip Kidd is the associate art director at Knopf and a prolific book cover designer, having worked on everything from classic graphic novels to Jurassic Park.

Team Facts
We take the time to learn everything about your business. The result is a strategy that delivers substantial ROI.
Clients who highly questions Strategy?70%
Percentage who proceed?85%
Those who go a second round?95%
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Cre8tive xChange - Design & Development
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